FirstSpirit Projects.
Developed 60% faster.
Empowered by AI.
We build enterprise websites and omnichannel platforms with FirstSpirit - the hybrid CMS that unites traditional and headless CMS. As a Premier Partner with Technical Expert certification and AI-accelerated workflows.
Do you face these challenges?
The most common enterprise CMS problems - and how FirstSpirit + AI solve them.
Content only on the website - no omnichannel
FirstSpirit delivers content via traditional rendering AND APIs (CaaS) - simultaneously. Website, app, intranet, digital signage: one CMS, all channels.
Headless or traditional? The wrong choice is costly.
FirstSpirit is a hybrid CMS: start traditional and activate headless when needed - or use both in parallel. No either-or decision.
Compliance risks: GDPR, BFSG, accessibility
Crownpeak DQM automatically checks accessibility (WCAG/BITV), SEO and GDPR compliance - during content creation, not after the fact.
Why we choose FirstSpirit
FirstSpirit seamlessly unites traditional and headless content management in one platform. For us as an agency, that means maximum flexibility with minimum complexity.
Hybrid CMS - no either-or
Traditional rendering and headless (CaaS) simultaneously. Keep existing websites running while connecting new channels via APIs.
True omnichannel from one source
Website, app, intranet, digital signage, IoT - create content once, publish everywhere. No copy-paste between systems.
Compliance checked automatically
Crownpeak DQM checks WCAG, GDPR and brand conformity directly during content creation - not just after go-live.
Personalization built in
FirstSpirit Insights for rule-based and AI-driven personalization with A/B testing - no third-party tool needed.
Enterprise integration out of the box
Ready-made connectors for SAP Commerce, Salesforce, PIM, DAM and marketing automation - no custom development needed.
Governance for regulated industries
Multi-stage approval processes, roles, permissions and complete audit trails for compliance requirements.
Our FirstSpirit services
From strategy to ongoing operations - enterprise CMS from a single source
FirstSpirit implementation
Content modeling, SiteArchitect setup, template development and frontend integration. Tailored to your enterprise requirements - with AI-powered code scaffolding.
Omnichannel & CaaS
Content-as-a-Service (CaaS) for headless scenarios: React/Next.js frontends, mobile apps, digital signage - alongside traditional rendering.
Personalization & Insights
FirstSpirit Insights for rule-based and AI-driven personalization. A/B testing, segmentation and CDP integration for real-time personalization.
DAM & Media Management
Integration of Digital Asset Management (Celum, Canto, Adobe DAM) into FirstSpirit. Centralized media management for all channels.
System integration
Seamless connection to SAP Commerce, Salesforce, PIM, CRM and Marketing Automation. Plus Crownpeak DQM, TagManager and Consent Management.
Maintenance & Governance
Ongoing support, updates, performance monitoring. Enterprise workflow engine and governance for regulated industries. GDPR-compliant.
Trusted by leading enterprises
Traditional agency vs. Logic Joe + AI
FirstSpirit Premier Partner + AI power - for enterprise projects that go live faster.
| Feature | Traditional CMS agency | Premier Partner Logic Joe + AI |
|---|---|---|
Development speed From kick-off to go-live | 6-12 months for enterprise projects | 40-60% faster through AI-powered workflows |
Omnichannel Content on all channels | Often website only - multi-channel as a follow-up project | Hybrid from day 1: website + CaaS for app, IoT, digital signage |
Compliance & Accessibility GDPR, BFSG, WCAG | Manual checks after go-live | Crownpeak DQM checks automatically during content creation - BFSG-compliant from sprint 1 |
Personalization Individual user experiences | Often not implemented or only basic | FirstSpirit Insights + CDP integration for real-time personalization |
Code quality How is quality ensured? | Manual reviews, variable test coverage | AI-generated tests + automated code reviews before every merge |
Partner status Access to the vendor | Varies - often no official partner | Premier Partner with Technical Expert certification |
AI is our tool - not our replacement. Every line of code is reviewed and approved by experienced developers. Learn more about our AI approach →
The team behind your project
Logic Joe Next is a dedicated team of experienced developers and architects - certified as a FirstSpirit Premier Partner with Technical Expert qualification. You always have a dedicated contact person, from content strategy through omnichannel implementation to ongoing operations.
Premier Partner & Technical Expert
Certified FirstSpirit Premier Partner with direct access to the Crownpeak engineering team.
Clients across DACH
We serve enterprise clients in Germany, Austria and Switzerland - personally and on-site.
4 locations
Hamburg · Stuttgart · Reutlingen · Salzburg
Your FirstSpirit partner for today and tomorrow
Whether omnichannel platform, corporate website or personalization - as a FirstSpirit Premier Partner with AI-powered workflows, we deliver measurably faster. FirstSpirit is used by Bosch, Commerzbank, EDEKA, MediaMarkt, Schaeffler and Airbus for mission-critical enterprise content.
- Hybrid CMS - the best of both worldsTraditional rendering for existing websites plus CaaS for new channels. No either-or decision, no platform switch.
- Omnichannel in record timeAI generates CaaS adapters and frontend components in parallel - website, app and digital signage from a single content source.
- Compliance from day 1Crownpeak DQM checks accessibility (WCAG 2.2/BITV), GDPR and brand conformity automatically during content creation - not just after go-live.
- Enterprise governanceWorkflow engine with multi-stage approval processes, roles and permissions. Audit trails and compliance documentation for regulated industries.
- Personalization with FirstSpirit InsightsRule-based and AI-driven personalization, A/B testing and segmentation - integrated into the content workflow.
Where AI accelerates us
Ready for your FirstSpirit project?
Talk directly to our team - we will get back to you within 24 hours.
Oliver Zils
Managing Director
In a free 30-minute call, we analyze your requirements and show you how FirstSpirit + AI accelerates your enterprise project.
Request FirstSpirit Project
Briefly describe your project - we will provide an initial assessment.
On-site near you
4 locations in the DACH region for personal support
Frequently asked questions about FirstSpirit projects
Everything you need to know about FirstSpirit, Omnichannel CMS and Enterprise Content Management