
70 Countries, 30 Languages, One Platform
Challenge
Blum, an international manufacturer of furniture fittings from Vorarlberg, Austria, needed a complete relaunch of its worldwide web presence. Over 70 country websites in 30 languages had to be migrated to a future-proof platform - with a unified design, local flexibility, and efficient editorial workflows.
Our Solution
Based on the FirstSpirit Digital Experience Platform, we developed a scalable solution. A flexible Atomic Design pattern forms the foundation for a consistent, modern appearance. The integration of media asset management, product database and service portal, along with a worldwide CDN, ensures high-performance delivery. An integrated translation workflow and an intelligent role and permissions system enable efficient editorial work across all countries.
Results
Successful rollout in over 70 countries with 30 language variants. Recognized as a Crownpeak Quality Approved Project. Blum benefits from faster content creation, consistent brand presence, and a platform that is future-proof through personalization and DXP features.
Key Facts
Competences

„We greatly value the professional and trustful collaboration with Logic Joe.“