Shopware Relaunch with Inspirational Shopping Worlds
Challenge
Kaufhaus Stolz, a heritage retail company since 1858 with 33 stores along the North Sea and Baltic Sea coast, faced the challenge of bringing its loyal offline customer base into the digital world. The existing online shop met neither customer expectations nor the demands of a modern multi-channel strategy. Key questions: How do you convert in-store customers to online buyers? How do you structure a broad assortment of fashion, outdoor, household and souvenirs for optimal navigation? And which system supports distribution via Amazon, Google Shopping and other channels?
Our Solution
We implemented a complete Shopware relaunch with an emotional themed shopping worlds concept. Seasonal shopping worlds connect products with inspirational content, mirroring the catalog highlights from the physical stores. Technically, Shopware was equipped with PIM integration via Brickfox, payment via SaferPay and Mailchimp newsletter integration. In parallel, the corporate website was relaunched on TYPO3. The agile project approach with design and development sprints enabled the product owner to become immediately operational through automated Shopware training during sprint reviews.
Results
Kaufhaus Stolz has an e-commerce platform that is optimally aligned with the company strategy. The themed shopping worlds create an emotional shopping experience that strengthens the connection between physical stores and online shop. Multi-channel capability enables product distribution across various channels. The team was empowered to independently manage content and run e-commerce campaigns.
Key Facts
Competences
„From conception, through development, to employee enablement, we were able to create an e-commerce platform in close collaboration with Logic Joe that is optimally aligned with the strategy of Kaufhaus Stolz.“