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Global Corporate Website with FirstSpirit Cloud
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Corporate Website·Witzenmann-Gruppe

Global Corporate Website with FirstSpirit Cloud

Witzenmann-Gruppe
FirstSpiritCloudUX Concept
16
Countries
QAP
Crownpeak Award
01

Challenge

Witzenmann, a global market leader for flexible metal hoses and expansion joints, needed a fundamental relaunch of its corporate website. The new solution had to be scalable to 16 country and language variants and generate leads through consistent customer orientation.

02

Our Solution

In cooperation with our sister agency 21TORR, we developed a comprehensive content strategy along the customer journey. The information architecture was completely rebuilt. FirstSpirit Cloud was used as the CMS - with PatternLab as a living styleguide, integration of DAM, CRM and Translation Studio.

03

Results

The project was awarded the Quality Approved Project seal by Crownpeak. The new platform generates measurably more leads, is GDPR-compliant and was delivered on time and on budget using agile methods.

Key Facts

PatternLab as Living Styleguide
FirstSpirit Cloud as SaaS Solution
Integration of Brandmaker MRM and Mediapool DAM
MS Dynamics CRM Integration
Translation Studio for Translation Workflow
Rollout to 16 Country Tenants

Competences

Experience ConsultingUX ConceptAtomic DesignContent StrategySystem IntegrationInternationalization
Jochen Geiger
Logic Joe guided us through our first agile marketing project with great competence and reliability.
Jochen Geiger
Head of Marketing/PR, Witzenmann-Gruppe

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