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70 Countries, 30 Languages, One Platform
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Digital Experience Platform·Julius Blum GmbH

70 Countries, 30 Languages, One Platform

Julius Blum GmbH
FirstSpiritDXPAtomic Design
70+
Countries
30
Languages
01

Challenge

Blum, an international manufacturer of furniture fittings from Vorarlberg, Austria, needed a complete relaunch of its worldwide web presence. Over 70 country websites in 30 languages had to be migrated to a future-proof platform - with a unified design, local flexibility, and efficient editorial workflows.

02

Our Solution

Based on the FirstSpirit Digital Experience Platform, we developed a scalable solution. A flexible Atomic Design pattern forms the foundation for a consistent, modern appearance. The integration of media asset management, product database and service portal, along with a worldwide CDN, ensures high-performance delivery. An integrated translation workflow and an intelligent role and permissions system enable efficient editorial work across all countries.

03

Results

Successful rollout in over 70 countries with 30 language variants. Recognized as a Crownpeak Quality Approved Project. Blum benefits from faster content creation, consistent brand presence, and a platform that is future-proof through personalization and DXP features.

Key Facts

PatternLab as Living Styleguide
Integration of DAM, Product Database and Service Portal
Worldwide CDN Distribution for Optimal Performance
SolR Enterprise Search
Automated Quality Assurance for Editors
Integrated Translation Workflow

Competences

Experience ConsultingFirstSpirit ImplementationUX Concept & Atomic DesignSystem Architecture & IntegrationInternationalizationPerformance Monitoring
Sven Promberger
We greatly value the professional and trustful collaboration with Logic Joe.
Sven Promberger
Head of Communications, Julius Blum GmbH

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