Logic Joe Next
Content Strategy · Empowered by AI

Content Strategy.
The right content at the right time.
Empowered by AI.

We develop tailored content strategies for B2B companies - from analysis to planning to execution. AI-powered workflows deliver measurable results and lasting impact.

100+Content projects
3xMore visibility
40-60%Faster

Trusted by leading companies

Bitzer
bulthaup
ebm-papst
Strabag
TÜV Rheinland
Würth

What we deliver in the content space

Concrete use cases for your content strategy

Inventory and optimization potential

Systematic analysis of all existing content by performance, relevance and quality. We identify content gaps, redundant content and quick wins - as a data-driven foundation for your content strategy.

Quantitative and qualitative content analysis
Performance evaluation by SEO and engagement
Gap analysis along the customer journey
Prioritized action recommendations

Structured content production

Building a sustainable editorial process with clear responsibilities, topic planning and publishing calendar. We define formats, channels and frequencies that match your resources and goals.

Topic planning with keyword mapping
Editorial calendar and workflows
Format and channel matrix
Resource planning and briefing templates

Structure for scalable content

Developing an information architecture that logically organizes your content and optimally prepares it for users and search engines. Content models and templates ensure consistency across all channels.

Information architecture and page structure
Content models and atomic design
Taxonomies and tagging strategies
Template library for all content types

Content that ranks and converts

Data-driven content creation based on keyword research, competitor analysis and search intent. We develop topic clusters and pillar pages that strengthen your authority in relevant subject areas.

Keyword research and topic clusters
Pillar page strategies
On-page optimization and meta data
Content refresh and update cycles

One piece, many channels

Strategic content distribution and repurposing across all relevant touchpoints. We develop channel-specific formats from a core content piece, maximizing reach with minimal production effort.

Content repurposing strategies
Channel-specific adaptation
Social media and newsletter integration
Performance tracking per channel

The team behind your content strategy

Logic Joe team at work

Logic Joe is a dedicated team of experienced content strategists, SEO experts and digital consultants. You always have a dedicated contact person - from analysis to execution and beyond.

Dedicated core team

Content strategists, SEO experts and digital consultants with extensive B2B experience.

Clients in DACH

We serve companies in Germany, Austria and Switzerland - in German, personally.

4 locations

Hamburg · Stuttgart · Reutlingen · Salzburg

Ready for your content strategy?

We advise you free of charge - whether it's a fresh start, optimization or a complete strategy shift.

Your content partner for lasting success

Whether content audit, editorial planning or multichannel strategy - with our AI-powered workflows we deliver measurable impact. Content strategy based on data, aligned with business goals.

  • Content audit as a data-driven foundation
  • Personas and buyer journeys for tailored content
  • SEO topic clusters for long-term visibility
  • Multichannel distribution for maximum reach
  • Measurable ROI through end-to-end tracking
Where AI accelerates us
Fully automate content audits
Identify keyword opportunities and topic clusters
Create content briefs and drafts
Analyze performance data and derive recommendations
Automatically check existing content for freshness

We use AI every day in our own work. That is why we know where it works - and where it does not. Learn more about our AI approach

Ready for your content strategy?

Speak directly with our team - we'll get back to you within 24 hours.

Oliver Zils - Managing Director
Your contact person

Oliver Zils

Managing Director

In a free 30-minute call, we analyze your content situation and show you how a data-driven strategy can improve your visibility and lead generation.

Request content strategy

Briefly describe your challenges - we'll provide an initial assessment.

Free consultation
GDPR-compliant
Response within 24h

Near you

4 locations in the DACH region for personal support

Hamburg

Hans-Henny-Jahnn-Weg 53
22085 Hamburg

Stuttgart

Rotebühlstraße 87e
70178 Stuttgart

Reutlingen

Heinestr. 72
72762 Reutlingen

Salzburg

Siezenheimerstraße 35
5020 Salzburg

Frequently asked questions about content strategy

Everything you need to know about content strategy for B2B

A content strategy encompasses the systematic planning, creation, distribution and optimization of all your company's content. This includes content audit, audience analysis with personas and buyer journeys, topic development, editorial planning, SEO strategy, channel strategy and KPI definition. The goal is for every piece of content to measurably contribute to your business objectives - whether visibility, lead generation or customer retention.

Ready for a content strategy that delivers?

Content audit, editorial planning, SEO strategy - data-driven and AI-accelerated. Let's get started together.